NFT.NYC: A Global Launchpad for ClubRare

3 min readFeb 27, 2023


ClubRare at #NFTNYC2021

NFT.NYC 2021 was a defining moment for ClubRare, the phygital NFT platform. With its sponsorship of the event, ClubRare had the opportunity to showcase its unique vision to the world and gather valuable insights from industry leaders.

“The success of NFT.NYC 2021 allowed ClubRare to form partnerships with top US and European brands and to attract talented individuals from around the globe to join the ClubRare community.

— Paul Chung, CEO of ClubRare

Partnerships formed and launched at NFT.NYC 2022

ClubRare exhibition space at NFT.NYC 2022

The team’s hard work paid off in the form of ClubRare’s MVP Product Launch at NFT.NYC 2022. The launch strengthened ClubRare’s ecosystem and partnerships, positioning the company for continued success. ClubRare’s first MVP version, a “Shopping Oriented Metaverse Platform for Phygital Creators,” was received with great excitement, solidifying the company’s position as a leader in the phygital NFT space.

“NFT.NYC 2022 allowed ClubRare to become a truly global company, with a team of experts from various countries and partnerships with major US and global brands such as Budweiser.

— Paul Chung, CEO of ClubRare

ClubRare launched their partnership with Budweiser at NFT.NYC 2022

Gearing up for NFT.NYC 2023

Now, ClubRare is a thriving global community with support from creators, partners, and members from all over the world. The team is now gearing up for another successful showing at NFT.NYC 2023, with their enthusiastic community and ecosystem partners at their side. They are set to reveal their first beta version product, which will be a game-changer in the phygital NFT space. ClubRare’s future looks bright, and the company is poised to continue its journey as a trailblazer in the phygital NFT space.

Paul Chung, ClubRare CEO and sneaker artist Jon Silverman

“We see NFT.NYC as an essential event for our continued global growth plans.

— Paul Chung, CEO of ClubRare

“Introducing ClubRare: The Brave Pioneer in the Phygital NFT Space”

ClubRare is a unique phygital NFT platform that is changing the game for physical item creators. The company was founded to address the challenges faced by creators, including the rising costs of advertising and the limitations of e-commerce platforms. ClubRare provides a new solution by offering a Web3 e-commerce platform for phygital creators and collectors centered around the concept of a metaverse with social commerce. Additionally, the platform leverages the inherent benefits of phygital NFTs, including blockchain-based authentication and a link between physical products and NFTs. ClubRare is a pioneer in the phygital NFT space and is poised to revolutionize the industry.

Since 2018, NFT.NYC community events have hosted tens of thousands of attendees, the leading speakers, and the best projects in the NFT ecosystem.

NFT.NYC’s core values are:

  1. Give The Community A Voice
    Put as many speakers on stage as possible to provide a forum for the NFT community to give voice to the most relevant ideas of the moment
  2. Create Connection
    Bring people together who are working on like projects
  3. Proselytize NFTs
    Educate the global community about the value of NFTs
  4. Use NFTs to Create Community
    Foster direct engagement between brands and creators and their communities — Gifting, sharing, commenting and following.

Partnerships are key to each of these values, engaging new and established projects from the ecosystem to share their stories and offerings with the community.




Since 2019, NFT.NYC events have hosted thousands of attendees, hundreds of leading speakers and the best NFT projects.