The NFT.NYC 2022 Brands Track

4 min readFeb 24, 2022


Major brands have boosted NFT adoption. This year’s Super Bowl featured a number of NFT projects.

2022 is now the right time to include a Brands Track at NFT.NYC.

What to Expect From the #NFTNYC2022 Brands Track

1. How to Build Unique Brand NFT Experiences

The NFL 2021 season and Super Bowl launched an NFT campaign where ticket holders automatically received a free commemorative NFT by simply scanning their Ticketmaster ticket at the game.

The design of each NFT is unique to the spectator’s respective section, row, and seat — making each NFT truly a one-of-one.

Ticketmaster’s NFT project — called Live Stubs — provides ticket holders with a digital wallet linked to their Ticketmaster account, so that they can receive their NFTs upon the ticket being scanned at the stadium.

Read the full story here.

Photo Credit: NFL

In January 2022, the Australian Open (AO) and Metakey launched a collection of 6,776 generative Art Ball NFTs. The NFTs combined real-time match and ball-tracking data into the ERC-721 (NFT) metadata, and each NFT represented a 19 x 19 cm plot of tennis court surface, randomly assigned at mint.

When a winning shot from any of the 400+ AO matches lands on a plot, the NFT metadata is updated in real-time.

If any of the 11 championship points lands on the tennis court plot associated with an NFT, the owner of that NFT is rewarded with the tennis ball used in the actual match, complete with a display case and certificate of authenticity.

Read the full story here.

Photo Credit: Metakey

2. Formula for a Successful NFT Drop

Adidas has launched “Adidas for Prada re-source,” a digital art creation project that allows fans to contribute to a tiled canvas that will be minted into a single NFT and sold at auction.

Read the full story here.

3. Brand NFT FOMO — Navigating Challenges & Opportunities

Coach Holiday Campaign

During the 2021 holiday season, VaynerNFT and NFT.Kred launched Coach’s first NFT project to celebrate their 80th anniversary.

The NFT campaign delivered 80 limited-edition Coach characters to fans in a fully Coach-branded experience.

Creating relevance and utility, each NFT was redeemable for a made-to-order Coach handbag.

Photo Credit: Coach and NFT.Kred

Coachella and FTX US Campaign
In February 2022, The Coachella Valley Music and Arts Festival and FTX US launched lifetime passes to the festival, including unique rewards for the 2022 event (April 15–24) and exclusive access to future virtual experiences.

Lifetime passes to brand experiences are an excellent way to reward and build loyalty among fans at music festivals.

See more at

Photo Credit: Coachella

Speaker Spotlight — VaynerNFT’s Avery Akkineni

VaynerNFT President, Avery Akkineni will take the stage during the #NFTNYC2022 Brands Track.

Avery leads VaynerNFT’s mission to build long-term strategic NFT projects for leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty. Avery previously led VaynerMedia’s expansion into APAC, growing a team from 0–150+, opening offices in Singapore, Bangkok, Tokyo, and Sydney, and was awarded SEA Independent Agency of the Year. Prior to joining Vayner, she spent six years working at Google in both Silicon Valley and New York City. Avery drives meaningful cultural relevance for others to unlock the potential of one of the technology shifts of our time.

Are you a brand that wants to share your project at NFT.NYC?

Apply to speak now at NFT.NYC/Speak




Since 2019, NFT.NYC events have hosted thousands of attendees, hundreds of leading speakers and the best NFT projects.