The Brands Track was one of the most well attended throughout NFT.NYC 2022 in June — NFT.London was no different, with more than 20 major brands speaking about how NFTs are creating engagement in their industries.
Brand representatives spoke across multiple NFT Tracks, including Art, Investing, Collectibles, Music, Film, Fashion, and Ticketing.
Some of the key topics discussed include:
- CRM & Data
- Token Gating
- Reward Programs
- Community Engagement
- Brand Event Activations
Brands are turning their heads to this technology due to the remarkable impact that NFTs can have to enhance traditional marketing campaigns and online strategy.
The importance of educating brands and bringing the community together to build NFT campaigns with brands for the long term to bring new mainstream users into this space was underscored in the final round of approved speakers.
NFT.London Speakers who are helping brands navigate how to best use NFTs to directly engage with their community:
Maha Abouelenein — USA
Entrepreneur | CEO & Founder of Digital & Savvy | Web3.0 Communications Strategist
“Breakthrough Storytelling in the world of Web3”
Maha is the founder of Digital & Savvy, a strategic communication consulting firm with offices in the USA and Dubai. Maha has more than 30 years of global communications experience advising global corporate giants, high-growth tech startups, and high-net-worth individuals, including serial Entrepreneur Gary Vaynerchuk.
Today, Maha is stepping in to help brands and IP owners find their voice in Web3.0. Maha serves as the Executive Vice President for Strategy & Communications of Bedu, a pioneering metaverse and blockchain firm in Dubai. Additionally, Maha led communications for some of the world’s leading NFT projects helping to tell their stories. Maha combines her passion for storytelling with her dedication to educating and advising on everything related to communications in Web3
David Song — USA
Founder of Rosie Labs
“Traditional Marketing Needs NFT’s and NFT’s need Traditional Marketing”
David is a sought after speaker and thought leader on branding and digital transformations. He recently delivered the keynote speech at NFT Biarritz that was titled “Why web3 needs traditional marketing”. He often writes and speaks about the change in marketing and innovations (web, social, search, technology, blockchain, NFT’s) that led to monumental movement in brand businesses over the past 25 years.
His clients include Coca Cola, Proctor and Gamble, HSBC, Volkswagen, Interos, and EMC. He has started a division of Rosie Labs called “Media for Good” that is transforming how media can be used and purchased for good in the world through technology. He is the happy dad of 2 rescue dogs in NYC.
Paola Vivoli — UK
Investor at Speedinvest
“How NFTs allow traditional brands to innovate”
Based in London, Paola is a member of Speedinvest’s Marketplaces & Consumer team, one of the most active early-stage funds in Europe, partnering with entrepreneurs from idea to pre-Series A.
Prior to Speedinvest, Paola worked at Rothschild & Co. in their Consumer, Retail and Leisure M&A team which fuelled her passion for consumer-facing products and marketplaces.
Paola is interested in technology companies that are obsessed about better serving the consumers and improve the way we create, work and collaborate together.
More recently, Paola has been fascinated by companies at the intersection of consumer & crypto. Unlocking the market for the mainstream user and bringing the masses to Web3 is one of the most exciting investment opportunities of our time.
NFT.Kred, hosts of NFT.NYC, have created NFT experiences for major consumer brands since 2018.
Quinn, Cameron and Michael recently presented several brand NFT case studies to over 7,500 mainstream brands and marketers at HubSpot’s annual INBOUND marketing conference.
They will share case studies of how NFTs are disrupting Brands’ marketing and engagement strategies at NFT.London.
Visit our YouTube to see talks from the Brands Track at NFT.London 2022.
